So, why is information collected? The answer is easy. Personal information that discloses users interest can then be sold to marketers, who use that information to sell services and products to customers. A database of user information can be very valuable, as it can disclose relevant information about users needed to make a sale. For example, Bobby is looking for a dog trainer. A search engine, like Google, picks up on Bobby's interest and then sends Bobby pop ups of dog trainers that advertise on the search engine.